Culminal Plus launches – a next-generation modified MC designed to meet industry challenges that improves cementitious tile adhesion

Schaffhausen, Switzerland (PRWEB) April 21, 2015

Ashland Specialty Ingredients, a commercial unit of Ashland Inc. (NYSE: ASH), will launch their new Culminal Plus product line to the European market at the 2015 European Coatings Show, Nuremberg, Germany, April 21- 23 2015.

The demand for Culminal Plus modified methylcellulose (MC) was born out of the current trend for increasingly larger tile dimensions and tile weights to be used in construction. And subsequently a demand for a secure way of fixing these tiles in varied weather conditions and to a variety of surfaces. Professional tile setters often judge the quality of a tile cement by the visual open time – which is the time span during which a worker is able to safely insert the tiles into the adhesive without losing strength performance. Culminal Plus offers the market an additive for premium cementitious tile adhesives that provide longer visual open time and increased strength, giving maximum flexibility to the tile setter and peace of mind to the quality of the adhesion.

Torsten Busch – Marketing Manager (Industrial) EMEA, said, Often by increasing visual open time, you will negatively affect other properties such as sag resistance, workability and strength. This is not the case with Culminal Plus, the product offers excellent workability and sag resistance, Ashland has a network of dedicated technical laboratories, in which we have thoroughly tested the product’s performance. What is also important to our customers is security that their tiles will remain affixed, and with Culminal Plus we can see that higher strength values are achieved especially after a longer embedding time. I am excited to see how well this innovative product line is received by our customers and their customers….”

Visit Ashland at Booth 4A-320 in Hall 4A at the European Coatings show to learn more.

About Ashland Specialty Ingredients

Ashland Specialty Ingredients is the leading global producer of cellulose ethers and a global leader in vinyl pyrrolidones. It offers industry-leading products, technologies and resources for solving formulation and product-performance challenges. Using natural, synthetic and semisynthetic polymers derived from plant and seed extract, cellulose ethers and vinyl pyrrolidones, as well as acrylic and polyurethane-based adhesives, Specialty Ingredients offers comprehensive and innovative solutions for today’s demanding consumer and industrial applications. Key customers include: pharmaceutical companies; makers of personal care products, food and beverages; manufacturers of paint, coatings and construction materials; packaging and converting; and oilfield service companies. Visit to learn more.

About Ashland Inc.

Ashland Inc. (NYSE: ASH) is a global leader in providing specialty chemical solutions to customers in a wide range of consumer and industrial markets, including architectural coatings, automotive, construction, energy, food and beverage, personal care and pharmaceutical. Through our three commercial units – Ashland Specialty Ingredients, Ashland Performance Materials and Valvoline – we use good chemistry to make great things happen for customers in more than 100 countries. Visit to learn more.


Media Relations

Michaela Neilson

Tel + 41 (0) 52 560 55 25

Cell + 41 (0) 79 109 5840


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Advancing Innovation through Human-Centered Design

Advancing Innovation through Human-Centered Design
Event on 2015-02-26 09:00:00


Introduction to Innovation through Human-Centered Design Workshop or equivalent LUMA Introductory Workshop.


This 2-day workshop is an intimate, peer-to-peer learning experience wherein you will deepen your knowledge of the LUMA System of Innovation.

Through a mix of coaching and individualized practice sessions you will sharpen your Human-Centered Design skills and be prepared to:

- Spark enthusiasm for innovation within your organization

- Plan and apply the LUMA System on various projects

- Lead teams to do collaborative work

- Help your colleagues grow and develop their own design skills



- Product managers, designers, researchers, user experience professionals, marketers, consultants, engineers, and learning professionals interested in improving their skills in Human-Centered Design, also known as Design Thinking;

- Business, non-profit, government, and academic leaders interested in building a culture of innovation or otherwise creating new value through Human-Centered Design



- "I have attended many professional development programs over the years including ones at high ranking business schools.  The LUMA Institute and its two day advanced workshop is among the best!" — Marla Hetzel, Director of Innovation, AARP

- "I feel like I'm in grad school, i.e. with a small, motivated group, working with faculty on mutual problems, all learning from each other." — 2014 Participant



AARP, Amway, DBS Bank, The Ellis School, Emerson, Facebook, Google, Harvard Business School, Honeywell, Intuit, Knight Foundation, MAYA Design, Office of Personnel Management, Owens Corning, The Pittsburgh Foundation, Starwood Hotels and Resorts, Stanford University, US Coast Guard, Wells Fargo



- Heritage of the LUMA System of Innovation, including background and philosophical foundations;

- Building Knowledge of Methods and Combinations, including sequencing methods and building methods sets;

- Planning for Personal Advancement, including readiness visualization and preparation for practice sessions;

- Peer-to-Peer Practice Sessions, based on your choice of track for concentrated growth: Catalyst, Practitioner, Facilitator, or Instructor



- LUMA's "Innovating for People: Project Planning Kit"

- LUMA's four bibliographies on: 1) Collections of Methods; 2) "Innovating for People" Handbook Methods; 3) Historical Classics; 4) Innovation for Business



We do not offer refunds. We do not permit transfers from one workshop date to another.  However, it is possible to send someone else in your place should you be unable to attend.

Also, please note that we reserve the right to cancel any public workshop up to fourteen (14) days prior to the start date of that workshop.  In such a case, registrants will be promptly notified and will receive a full refund or be given the option to attend a future public workshop within six (6) months.  We are not responsible for travel expenses or any costs that may be incurred as a result of a cancellation.

All materials and handouts provided by LUMA during the workshop are published, copyrighted works proprietary and owned exclusively by LUMA and its licensors.  Workshop participants do not acquire title nor ownership rights in any of these materials, and agree not to reproduce, modify, or distribute any of the materials received from or provided by LUMA.


After registering, each attendee will be sent additional information from a LUMA team member concerning logistics.  If you have additional requirements, please call us, and we’ll be happy to help.

Breakfast and lunch are included in your workshop registration fee.



at LUMA Institute
444 Liberty Ave
Pittsburgh, United States

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A third of workers have almost no retirement savings

A third of workers have almost no retirement savings
Cutting back on extras like dining out, designer coffee, and purchases you don't need are easy ways to jump start a savings plan. "The earlier you can start saving, the better. Allocating money for retirement can have the snowball effect — meaning it …
Read more on USA TODAY

Einhorn Says Too Much Easy Money Is Holding Back U.S. Economy
“My point is that you can have too much of a good thing and overdoses are destructive. Chairman Bernanke is presently force-feeding us what seems like the 36th Jelly Donut of easy money and wondering why it isn't giving us energy or making us feel better.
Read more on ValueWalk

MLB Betting: Lock Of The Week!
Both teams have won six of their last ten ball games and possess a super-hyped prospect that is capable of being “the next big thing” … and I don't care. Yes, that is nice when projecting forward, but we are here to win money TODAY and, last time I …
Read more on SportsGrid

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Become a Certified Web Developer In Eight Weeks

Become a Certified Web Developer In Eight Weeks
Event on 2015-02-25 18:30:00

Ready to become a developer?

Have you been trying to understand exactly what skills you need to learn? Maybe you are trying to figure out what to learn first? HTML? Javascript? What programming languages do you need to know? What skills lead to your first job in industry? What if you have an entrepreneurial idea that you want to develop?

Mark Lassoff will guide you down the pathway which hundreds of students have followed to become development pros. He’ll also discuss the how to avoid the biggest barriers to entry for new developers.

And students who complete the class with get a Certificate from LearnToProgram and the Stamford Innovation Center.


Participants in the course program will receive the following items free:

�-� Printed Text Books and Lab Manuals for Reinforcement of Classroom Material

�-� Six Month Subscription to the LearnToProgram Course Library of Over 40 Courses for new Web, Mobile and Game Developers

�-� Exam Ticket to take the Certified Web Developer Level I Exam

Course Schedule 

Week 1 (February 25  )

Welcome to HTML

Web Development Technologies

Hello World! with HTML

Basic Document Structure HTML 4.01/XHTML

Basic Document Structure HTML5

Using Comments in HTML

HTML Head Elements


Text Markup

Text Markup

Div and Span Tags

HTML5 Text Markup Tags

Selecting Text Colour, Font and Font Size

Text Alignment, Decoration, Indentation and Text Transformation


 Working with Lists

Ordered Lists

Unordered Lists

CSS for Lists


Week 2  (March 4)

 Creating HTML Links

Creating Internal and External Links

Creating Anchors

Styling Links with CSS Pseudo-Classes


Working with Images and Media

Displaying Images/Image Links/ Image Styling with CSS

HTML5 Audio Embeds

HTML5 Video Embeds


 HTML Tables

Creating Tables with HTML

Styling Tables with CSS


 HTML Forms

Creating Text Form Elements

Creating Radio Button and Checkbox Elements

New HTML Form Elements

Creating Multi-Select Elements


Week 3  (March 11 )

Section 8 – Understanding the CSS Box Model

Understanding the Content Box Model

Working with Margin and Padding and Borders


 CSS Based Page Layout

Inline vs. Block Level Elements & Positioning Div's

Float and Clear

Creating a CSS Navigation Bar


Hello Javascript!

Hello World in Javascript

Where to Put Javascript


Week 4  (March 18 )


 Storing Information in Variables

Learning to Use Variables

Variable Operators


 Conditional Statements

Simple Conditionals

If Else If Statements

If Else If Statements


 Dialog Boxes

Three Types of Javascript Dialogs


 Now We're Iterating – Loops in Javascript

While Loops and Do… While Loops

For Loops and Practical Applications of a Loop


Week 5  (April 1 )

 Coding Javascript Functions

Function Introduction

Functions, Parameters and Returns

Calling Functions from Events


 Working with Arrays

Declaring Arrays

Manipulating Arrays


The String Object

String Objects


 Obtaining and Manipulating User Information

User Information


Week 6  (April 8 )

The Document Object

The Document Object

The InnerHTML Property


 Your First PHP Scripts

Setting Up Your Environment

Understand PHP Development Workflow

Writing Your First PHP Scripts

Echo, Print() and Printf()



Introducing Variables

Variable Operators


Week 7  (April 15 ) 


Declaring Simple PHP Arrays

Associative Arrays

Multi-dimensional Arrays

Super Global Arrays



Simple Conditionals

Complex Conditionals


Ternary Operator



New Lecture

For Loops

Foreach Loops


Custom PHP Functions


Creating a Simple Function

The Return Statement


Week 8  (April 22 )

Server File I/O

Saving Files on the Server

Reading Files on the Server
Append and Delete

CSV Files


Sending Email with PHP

Sending Text Email

Sending HTML Email


 Working with the MySQL Database

Setting Up the MySQL Database

Retrieving a Query from the Database

Storing Information in the Database

Deleting and Updating Database Records

Complex Queries


 Useful PHP Classes and Objects

Date Object

Strings in PHP




Instructor Bio

Mark Lassoff 's parents frequently claim that Mark was born to be a programmer. Starting, in the mid-eighties at age 11, Mark was hard at work on his Commodore 64 writing games in the BASIC language. After completing a computer science degree, Mark developed software for several well-known internet startups during the initial internet boom of the mid 1990’s. Three years ago Mark parlayed a two decades of software development experience in to his latest entrepreneurial venture, LearnToProgram Media. 

LearnToProgram Media publishes online courses that teach mobile, web, and game development. Over 200,000 people have learned programming from Mark through online classes he has either authored or published. In addition to publishing popular courses and books LearnToProgram Media operates an internet video network which produces several programs on software development.

Previously Mark founded PowerPlant Marketing, which created marketing automation software for REALTORS™. After the sale of PowerPlant, Mark went on to found Internet Broadcasting Group which counted among it’s launch clients Nike, Blue Moon Brewing Company and Opubco.

Mark lives in Connecticut and speaks worldwide on software development, entrepreneurship and online learning. He has spoken at TechWeek NY, TechWeek LA, and SXSW, among other large conferences. In his spare time he he enjoys aviation, mentoring new business owners and spending time with life-long friends and family.

at Stamford Innovation Center
175 Atlantic St
Stamford, United States

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Quint again included in IAOPs 2015 World’s Best Outsourcing Advisors list; Highest Rating on Delivery Excellence and Programs for Innovation

New York (PRWEB) April 16, 2015


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4 Brands That Make Relationships Central to Content

4 Brands That Make Relationships Central to Content
The Do Us A Flavor campaigns often turn into big social media hits, with related hashtags and promotional visuals. Recently, the food brand added in a relationship-marketing … to work relationships into your content marketing plans. Lay's goes above …
Read more on Business 2 Community

Airtel Kenya, British Airways Promo to Reward Clients for Online Ticket Purchases
In a statement, Airtel Kenya CEO Adil El Youssefi said; "As a company, we have always ensured that our Premier customers get the best value, enjoy the finest services and benefit from cutting edge products. The discount offer on air ticket through our …

Record Store Day is a chance for businesses to thrive
Independent record stores like Stinkwoods are able to offer deals to customers because of their partnerships with Record Store Day, an organization that helps stores acquire hundreds of records and CDs and promotional items. Many stores would be unable …

Posted in Unique Promotional Products | Tagged , , , , , | Leave a comment

‘Time is Money': Advice and Tips on Giving Award-Winning Customer Service

Bognor Regis, West Sussex (PRWEB UK) 20 April 2015

Customer service is a contentious issue which usually revolves around time; this can relate to delivery windows, waiting on hold, expecting emails or just deciding what to order in the first place. It goes without saying that time is a commodity which should be spent wisely because it cannot be reclaimed. With only a finite number of hours and minutes in a day, it must be ensured they are utilised carefully so that various issues and targets are dealt with and attained efficiently, while also being conducive to making the following day just as good – if not better.

In terms of business, this essentially boils down to: time is money. Although, this does not always have to mean that expending time is a waste of money – Krowmark Ltd advocate the idea that time spent in the right places is an investment in the efficiency of future days and thus the finances of tomorrow.

Cracks start to show when a customer begins to realise that customer service is in fact more concerned with money, and most ardently about making corporate savings instead of theirs.

This is, of course, not what they want to hear. This customer has chosen a company to provide a paid service that is, to use time and resources in exchange for their money. If the company is doing so in a manner that takes too long or, on the other hand, is rushed to a poor completion and needs redoing, they are essentially expending the customer’s time which cannot be recovered. A refund is a refund, but Krowmark Ltd know that time is something that cannot be wasted.

If time is money, customers should not have to waste theirs trying to get through impenetrable phone lines or arguing their case when something goes awry; the money that they may think theyre saving by using a cheap supplier is often wasted when they find themselves sat on hold over the phone trying to battle through poor service and returning unfit goods. Losing their head over unnecessary stresses caused by lack of communication and careless workmanship is a waste of time and thus, money.

This wastage of time and money applies to both the customer and to business; the customer should not have to waste time making returns and going elsewhere, while equally sales teams should not have to apply time and energy in justifying the reasons why something did or did not happen to irritated customers due to a lack of policy on service. If the sales team were able to give a quick response and solution to the issue at hand, they can then better utilise their time to focus on service and providing a smooth experience to all customers, which is a saving for the company on the time/money scale.

Customers will be grateful to find that spending a few extra pennies affords them the luxury of someone who immediately takes responsibility for any issues while also providing solutions without excuses, instead of trying to pass the blame onto the consumer. You are saving the customer time, therefore saving them money in the long run. What seems like added extras from other companies should be a standard for example, the customer’s money could be better invested in a company with guaranteed delivery service, free samples and free amendments to their order – a company like yours.

Anyone can be the cheapest if they lower their prices enough, but striving for cost-effective sales reasoning is an unsustainable business model; it pertains to slow growth and undercutting elsewhere in the company, for example treatment of staff or quality of the products. If it is not found in these areas, it is likely that the company will be running at a loss – which is of course not a situation that endures; the company will either end up being run into the ground by continuing in the vein of a price-focused outlook, or the losses will have to be made up by returning the prices to their original – if not higher – brackets. It is not easy to recover from long term financial losses by amending the price structure so drastically, since cost-centric customers will be inclined to betray their loyalty to the previous company in favour of a comparatively cheaper one.

It needs to be decided what kind of customers are desired does the company want to attract customers who only focus on price and may ultimately end up being fickle when it comes to choosing between them and a competitor? Or would they prefer to attract customers who come to them via good reviews and want a reputably hassle-free order process, those who prioritise their experience over their wallet while acknowledging surprising offers and giveaways as a happy bonus on top of excellent customer service?

Providing offers and services that are affordable to the company amongst a steady pricing structure is something that the customers, and sales staff, can rely on; the company can then project future financial forecasts and adjust to unforeseen circumstances. Setting a base of loyal customers who come back year after year gives something to rely on financially when new customers are not biting on new clearance prices.

Customer service is so much more than a good tone of voice and a smile; it permeates every aspect of your business and should be at the forefront of everything the company does. This is how Krowmark Ltd won its own award for customer service and business of the year.

So take it from the guys at Krowmark Ltd, providing a service that the company would expect to receive itself is much more successful in the long-run than trying to wring every penny from weary prospective customers. Invest time into customers today and reap the rewards for the lifetime of the business.

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Now You Have a Reason to Sing in the Shower With World Patent Marketings State of the Art Shower Invention

New York, New York (PRWEB) April 21, 2015

World Patent Marketing, a vertically integrated manufacturer and distributor of patented products, launches Exquisite Shower Heads, a shower invention that makes it easy for consumers to customize and accessorize their bathroom.

I am forecasting that the world’s shower head and shower panel market will reach $ 3 billion by the year 2017. says Scott Cooper, CEO and Creative Director of World Patent Marketing. Luxury is the new bathroom buzzword. Today, both shower heads and shower panels are fitted across the globe because of the sheer in-use experience they provide. The trend for designer bathroom products has also coincided with the growing number of cash-rich, time-poor consumers.”

There have been plenty of attempts to improve the shower experience. Some products aim to decrease water consumption by adding motion sensors to the shower head. The device senses whether you are directly under the water flow or not. This means that the water flow decreases when you step away to soap and lather and returns back to normal when you stand under the shower again.

Exquisite Shower Heads goes beyond reducing water consumption. This shower invention aims to add excitement and visual appeal to bathing. The shower invention offers different themes and motifs that you can combine or mix up to suit your preferences and personality. It is also very useful for children who are adjusting to showering by themselves. Standing underneath a metal shower head and taking on the full blast of water is scary for a child. Exquisite Shower Heads softens the psychological impact of showering and makes adapting less drastic for children.

The Exquisite Shower Heads is a simple shower invention that aims to do extraordinary things, says Inventor Simon S. It makes decorating your house including the bathroom extremely easy. It also makes showering a friendlier activity for children. Lastly, it was designed to be quick to install and change – making it customizable.

Julius, an interior design blogger from New York, has this to say about the Exquisite Shower Heads: When it comes to customizing and decorating the home, there is only so much that you can do with the bathroom. Fortunately, this shower invention solves the problem by making shower head accessories easy to install and customize. This means that you dont have to dismantle the entire shower when you want to change the theme and design of your home and bath.

The Exquisite Shower Heads changes the way we look at the bathroom and the shower experience in general. World Patent Marketing hopes that this invention can spearhead the way for more bathroom accessories that are unobtrusive and can easily work for the consumer.

About World Patent Marketing

World Patent Marketing is a vertically integrated manufacturer and distributor of patented products. The company offers manufacturing, distribution, patent prosecution, IP valuation, licensing, trading, investment and other services. The company offers these products to independent inventors, law firms and venture capital-backed companies. The company is well known for evaluating the commercial potential of utility and other patents in the United States and around the world. The company directly engages in the business of retail, distribution and the retail sale of products.

World Patent Marketing Achievements

World Patent Marketing is the only patent services company in history to be awarded a five star review rating from Consumer Affairs, Google, Trustpilot, Shopper Approved, Customer Lobby and World Patent Marketing has received accredited status and is an A Rated Member of the Better Business Bureau. World Patent Marketing is also a proud member of Dun and Bradstreet, the US Chamber of Commerce, the Association for Manufacturing Excellence and the International Licensing Industry Merchandisers’ Association (LIMA). World Patent Marketing Miami is also a member of the South Florida Chamber of Commerce, the Greater Miami Chamber of Commerce, and the Miami Beach Chamber of Commerce.

The Huffington Post reported on April 10, 2015, “Scott Cooper of World Patent Marketing says that promoting a patent requires a lot more than just a social media presence: “If you want to successfully market your idea, you have to live and breathe your invention. It basically needs to become a part of you. You should market your idea aggressively, pursuing every valuable opportunity that comes your way. In fact, promoting your invention is just as important as the actual inventing process.”

Check reviews for the latest World Patent Marketing review.

World Patent Marketing Miami, FL

World Patent Marketing Miami Beach, FL

Submit Your Idea to World Patent Marketing

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Green party manifesto: How would it affect your money

Green party manifesto: How would it affect your money
The Green party want to abolish all benefits apart from housing and disability ones, and replace them with a Basic Income – where every legal resident of the UK is handed enough money to live on automatically. To help pay for this, all tax-free …

Which? offers online tool to work out tax on pension withdrawals
Instead, people can dip in and make as many withdrawals as they want, each time getting 25 per cent tax-free and the rest taxed like income, provided their scheme allows this. The changes apply to people with 'defined contribution' or 'money purchase' …
Read more on This is Money

Commuters to MBTA: Skip the free rides, spend money fixing the service
Massachusetts commuters can attest to the spotty MBTA service this past winter, so the transit authority is offering free rides Friday and a discount on monthly passes. Massachusetts Bay Transportation Authority officials will waive fares on all modes …
Read more on The Sun Chronicle

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